Jeff Daniel

"Not the actor" work and play..have fun or stop doing it! 40 years experience in mainly fixed ops, prior Master certified with GM, Ford and Kia. Currently master certified with Subaru, Vw, Audi, Volvo, Hyundai and Genesis. #neverstoplearning
Not to beat a dead horse but all stores need technicians, recruitment ideas, out of the box thinking, pay plans etc etc. Especially entry level to grow your own instead of stealing from your locals. All the best marketing and "stuff" to run a dealership wont matter if we cant recruit on a larger scale. Maybe develop a recruitment team to brainstorm ideas, reach out to colleges etc etc, include OEM's and our tool folks. Thoughts?
We have two plans going at the moment. We started with a long term plan to grow our own. We hired several recent grads from Universal Technical Institute and started them as lube techs. So far we have moved two of them to apprentice under a master tech and a third is almost ready to go. I pitched a plan for the short term to hire a recruiter. Just waiting for the owner to sign off on it. 
Start asap on making your Technicians an equal part of your team. Buila a culture where they feel valued is a sure way for them to not only want to stay long term but help bring on qualified technicians when needed.
The last time I actually advertised for a technician was back in 2008 and I semi retired in 2017. That's 9 years of not having to advertise for anyone. Putting in lots of effort along with doing things that put your team first can and will reap your benefits. Lastly work with and support as many trade schools as possible to start building your bullpen for future growth.
Jeff Daniel replied
  ·  1 reply
Jeff agreed and a good idea however you and I get it. 
Do you think someone can read something and all of a sudden be able to create a great culture and team, maybe 🤔
The bigger issue at Dealerships is if the light bulb did go off and the SM is able to change things there are still too many DP's and GM's that end up handcuffing them. We've all seen it. Let's hope it can happen.
Since I don't have a cool 😎 profile pic of me I posted the "Daniel" door which is on the USS Missouri in Pearl Harbor....
Love that brother!
Jeff Daniel....(not the actor)
I started in the "car" business very early in life, grew up in and around cars. Started my professional career in the glorious position of "tire buster" at a Goodyear store. Spent 17 years with them becoming the 2nd youngest store manager (out of 7,700 stores) at the time. We parted ways and I started in the dealership side of things as a service manager in a mid volume GM dealer. Worked up to becoming a minority owner..before the crash in 08. I the accepted a position as a fixed ops director at a very large, and very underperforming Ford store and rocked it. 
Currently service director at Maple Hill Auto group, we feature Subaru,Audi,VW,Hyundai,Genesis and Volvo. 
I've spent 11 years on our local college automotive advisory board, multi year member of Hyundai's performance Group that works directly with HMA corporate for improving processes at a dealership level.
Catch phrase "come on down"
Fantastic Jeff!! Love your story and life!!! #KeepThePedalToTheFloor